Valley Ford is committed to responsible privacy practices and to complying with the Privacy Principles contained in the Privacy Act 1988 (Commonwealth Privacy Act). Where applicable, Ford will handle personal information relying on the related bodies corporate exemption and the employee records exemption in the Privacy Act and any other applicable exemptions in the Privacy Act or other legislation.
3.1 The types of personal information Valley Ford collects from you depend on the circumstances in which the information is collected.
3.2 Valley Ford may collect contact details including your name, address, email address and phone and fax numbers.
3.3 Where relevant, Valley Ford may also collect your driver's licence and registration details, date of birth or age group, occupation, gender, information about your vehicle (including its number plate and vehicle identification number), answers you provide to questions we ask and other information in relation to your dealings with Ford or Valley Ford (such as types of vehicle purchased and replaced and repair/service history).
If you are an individual contractor to Valley Ford, in addition to the information referred to in section 3.3 we may collect information relevant to your engagement with Ford including qualifications, length of engagement, resume, pay rate and salary, bank details, feedback from supervisors, training records and logs of your usage of Ford equipment (e.g. phones, computers and vehicles). A reference to an individual contractor in this document includes those individuals who perform work for Ford under a "purchased service" arrangement. If you are employed by or contracted to a Valley Ford, we may also collect and maintain training records about you.
3.5 When using the Valley Ford website, we or our third party service providers may collect web site usage information such as the IP address you are using, the name of your Internet service provider, your browser version, the web site that referred you to us and the next website you go to, the pages you request, the date and time of those requests and the country you are in. Except where you provide it to us via the website, we do not collect personal information such as your name, mailing address, email address or phone number when you are browsing our website.
3.7 If you do provide sensitive information to us for any reason (for example, if you provide us with information about a disability you have), you consent to us collecting that information and to us using and disclosing that information for the purpose for which you disclosed it to us and as permitted by the Privacy Act and other relevant laws.
3.8 Occasionally, sensitive information in relation to an individual's membership of a trade or similar association may be provided to us but we do not actively seek this information. We will only use and disclose that information for the purpose for which you disclosed it to us and as permitted by the Privacy Act and other relevant laws.
3.9 In addition to the types of personal information identified above, Ford may collect personal information as otherwise permitted or required by law.
4. How do we collect your personal information?
4.1 Ford collects personal information in a number of ways. The most common ways we collect your personal information are:
- To enable us to properly respond to your request about purchasing a vehicle, parts, service or repair, finance or insurance.
- via our website or when you deal with us online (including through social media)
- To enable us to arrange for you things like vehicle registration, finance or insurance.
- To contact you in the event of a vehicle recall or program or any warranty matters.
- To maintain records for accounting, administrative and legal requirements.
- To provide your details to the vehicle manufacturer for warranty purposes or to conduct customer satisfaction surveys.
- For other purposes related to your dealings with us.
5. For what purposes do we collect, use and disclose your personal information?
5.1 The purposes for which we use and disclose your personal information will depend on the circumstances in which we collect it. Whenever practical we endeavour to inform you why we are collecting your personal information, how we intend to use that information and to whom we intend to disclose it at the time we collect your personal information.
5.2 We may use or disclose your personal information:
- for the purposes for which we collected it (and related purposes which would be reasonably expected by you)
- for other purposes to which you have consented; and as otherwise authorised or required by law.
- we believe on reasonable grounds that the overseas recipient is required to deal with your personal information by enforceable laws which are similar to the requirements under the APPs; or
- it is otherwise permitted by law.
5.3 In general we collect, use and disclose your personal information so that we can do business together and for purposes connected with our business operations.
5.4 Some of the specific purposes for which we collect, use and disclose personal information are as follows:
- to facilitate your request for a brochure or test drive, to add you to a mailing list or to respond if you request information (including via the Valley Ford website or via an email you send to us)
- to record and maintain the details of your purchase of a Ford vehicle for warranty purposes or your purchase of a Ford product or service for administration purposes
- to keep track of the repairs and servicing of your Ford vehicle
- to contact you in the event of a vehicle recall or program or any warranty matters.
- to inform you in the event of a field service action, for example a recall, affecting your Ford vehicle
- to issue service reminders
- to improve our products and services
- to contact you (directly or through our service providers and marketing research agencies) to obtain your feedback and to find out your level of satisfaction with our products, services through surveys
- to verify your identity
- to facilitate your entry and participation in a competition or trade promotion
- to address any issues or complaints that we or you have regarding our relationship
- to contact you regarding the above, including via electronic messaging such as SMS and email, by mail, by phone or in any other lawful manner.
5.5 We may also use and disclose your personal information for the purpose of direct marketing to you where:
- you have consented to us doing so; or
- it is otherwise permitted by law.
6. What happens if you don't provide personal information?
6.1 Generally, you have no obligation to provide any personal information requested by us. However, if you choose to withhold requested personal information, we may not be able to provide you with the products and services that depend on the collection of that information.
6.2 As an example, if we did not collect personal information about your new vehicle purchase, we would be unable to notify you directly of a product recall affecting your vehicle.
7. To whom do we disclose personal information?
7.2 This may include disclosing your personal information to the following types of third parties:
- our contractors (including mailing houses, marketing agencies, insurance providers, website and data hosting providers and other IT suppliers)
- other persons who perform services for, or in connection with, us (including to facilitate the delivery of purchases, to provide roadside assistance, to autoclubs, for electronic direct mailing, for credit card payment authorisation, for trend analysis, for market research, for promotions and for the provision of statistical sales information to industry bodies)
- companies who may use your personal information in order to tailor electronic advertising to you (e.g. on a webpage) in relation to our products and services
- our accountants, insurers (including those that provide extended warranties), lawyers, auditors and other professional advisers
- if you are an individual contractor to Valley Ford or a prospective employee, to our medical service providers for any medical assessments or in relation to any health or safety incidents and to HR related service providers (e.g. for background checks, screening or aptitude testing)
- any third parties to whom you have directed or permitted us to disclose your personal information (e.g. referees)
- in the unlikely event that we or our assets may be acquired or considered for acquisition by a third party, that third party and its advisors
- third parties that require the information for law enforcement or to prevent a serious threat to public safety and otherwise as permitted or required by law.
7.3 Where we disclose your personal information to third parties we will use reasonable commercial efforts to ensure that such third parties only use your personal information as reasonably required for the purpose we disclosed it to them and in a manner consistent with the Privacy Principles under the Privacy Act, e.g. by (where commercially practical) including suitable privacy and confidentiality clauses in our agreement with a third party service provider to which we disclose your personal information.
7.4 If you post information to certain public parts of our website or to our social media pages, you acknowledge that such information may be available to be viewed by the public. You should use discretion in deciding what information you upload to such sites.
7.5 Your personal information will not be "sold" by Ford to any other organisation for that organisation's unrelated independent use. If you have opted in to receive marketing materials from Valley Ford, we may share anonymised "hashed" data with social media advertising partners, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their members. Members are identifiable when the Social Media partner matches our anonymised data to its anonymised data of its users.
8. Does personal information leave Australia?
8.1 Some of the third parties to whom we disclose personal information may be located outside Australia. For example, we may disclose personal information to our related companies overseas and to our overseas service providers.
8.2 The countries in which these third parties are located will depend on the circumstances. In the ordinary course of business we commonly disclose personal information to parties located in the United States, United Kingdom, South Africa, Bulgaria, India, China, Singapore, and Germany. Except where an exception applies under the Privacy Act, we will take reasonable steps to ensure that such overseas recipients do not breach the Privacy Principles in the Privacy Act in relation to such information.
9. How do we protect personal information?
10. What about information you provide in job applications?
10.1 If you submit a job application to Valley Ford, we will use the information provided by you to assess your application. Valley Ford may disclose the information contained in your application to contracted service providers for purposes such as screening, aptitude testing, medical testing and human resources management activities.
10.2 As part of the application process or (if you are successful in being employed by Valley Ford) after you commence employment with Valley Ford, you may be required to complete a health questionnaire. You may also be asked to undergo a medical assessment. In that case, you will be asked to give specific consent for Valley Ford to disclose your questionnaire to its service providers for the purposes of the medical assessment and for the relevant service providers to disclose the results of the assessment to Valley Ford.
10.3 If you refuse to provide any of the information requested by Valley Ford, or to consent to Valley Ford disclosing your questionnaire to its service providers for the purpose of a medical assessment or to the disclosure of the results of your medical assessment to Valley Ford, we may be unable to consider your application (or if you have been successful in being employed by Valley Ford, we may not be able to consider you for particular roles or positions within Valley Ford).
10.4 Valley Ford will handle health information in accordance with applicable laws and our Health Information Policy.
10.5 Valley Ford may also ask you whether you agree to your personal information being provided to appropriate Ford suppliers so that you may be considered for positions with those suppliers which are relevant to your qualifications and experience.
11. Is the personal information we hold accurate?
11.1 We endeavour to maintain your personal information as accurately as reasonably possible. We rely on the accuracy of personal information as provided to us directly (from you)
12. Links, cookies and use of the Valley Ford website
12.2 Valley Ford and its third party service providers and / or advertising partners uses web tracking and storage technology tools such as web beacons, "cookies", "pixel tags" and java code on Ford websites and in emails you have agreed to receive from us to collect or receive information regarding your activities on the site (eg. your IP address, page(s) visited, time of day). The use of such technology is an industry standard, and helps monitor the effectiveness of advertising and how visitors use websites. A "cookie" is a small data element stored by your web browser on your computer system. If selected by you, the Ford websites will store your username and password in a "cookie" to enable you to be automatically logged in when you return.
12.3 We, our third party service providers and / or advertising partners use this technology to generate statistics and measure site activity to improve the usefulness of customer visits.
12.4 Each time you access Valley Ford website, Valley Ford and its third party service providers and / or advertising partners may deliver certain customised information, including ads, to you based on the data stored in your cookie. Third party advertising partners may show our ads on sites on the Internet and serve these ads based on information they collected about a user's prior visits to our website and other Internet activity. Ford may also use analytics data supplied by third party vendors to inform and optimise our ad campaigns. This practice is commonly referred to as "interest-based advertising".
12.5 Opting out of Interest-Based Advertising: You may learn about how to opt-out of this kind of collection and use of information for your browser or device by managing your settings, and for your social media accounts by managing your preferences in your account settings.
12.6 Opting out from specific advertisers: Facebook: To learn more about how to opt out of Facebook Interest-Based Advertising, go to the Privacy tab on the Facebook website footer, and then select Facebook Ads Controls.
13. How you can access and correct personal information we hold about you
13.3 If you wish to access, correct or update personal information held by a Dealer, or unsubscribe from direct marketing from the Dealer, please contact that Dealer directly.
14. Queries, comments and complaints about our handling of personal information
14.2 When contacting us please provide as much detail as possible in relation to your question, concern or complaint.
14.3 Valley Ford will take any privacy complaint seriously and any complaint will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information that we may need.
14.4 If you are not satisfied with the outcome of our assessment of your complaint, you may wish to contact the Office of the Australian Information Commissioner (click here for information).
Changes to our policy
Our Contact details are:
Address: Cnr Peel Tce & Fitzgerald Street, Northam, WA 6401
Phone: (08) 9622 5588